Case Study
Disruption galvanizes the largest climate march in history
We most recently collaborated with 350.org, Avaaz, WWF, Sierra Club and hundreds of other groups to disseminate the cross-platform release of DISRUPTION, a film on climate change tipping points that galvanized 400K+ to NYC and thousands more around the globe in the largest climate march in the history of the planet.
The film’s awareness, teasers, trailers, and orchestrated member-hosted screenings were carefully calculated with the People’s Climate March campaign to reach a fever pitch in the streets of New York City on September, 21st before world leaders met at the UN’s Climate Summit.
The film’s premiere and massive day-and-date simulcast 2 weeks before the march date was viewed 1 million times in the first 6 days alone worldwide. The injection of the film into the information bloodstream was catapulted by a Vimeo Staff Pick, UpWorthy, NYTimes, Huff Post – everyone from Al Roker to Chris Hayes were spreading the word on television as the internet lit up calls to march from celebrity activists like Leonardo DiCaprio. Films for Action ranked it the #1 all-time film for social change and Van Jones (CNN) called it,
“the most important climate statement on record. Period. 1/3 of the people are here because they watched the film.”
Segments of the film were also used in “Under the Dome” that was viewed over 200 million times before being banned by the Chinese Government.
