Case Study

Do The Math & Keystone XL Victory’s defensive strategy against the proposed Keystone XL pipeline was documented in the Al-Jazeera America release of DO THE MATH, based on a sold-out 23 city tour by and Bill McKibben of the same name. The film was used in 10,000+ house party screenings around the US and the globe.

Organizers used the film – and several additional short films by PF Pictures – as a recruitment tool for new members and to rally the base around the issue. Here is our victory film that outlines the lessons learned from the successful fight against KXL.